Wednesday, 25 January 2012

Branded Local Search Results: Google Vs. Bing

With the rollout of Google Search Plus Your World, there has been a great deal of discussion about whether Google’s actions are a basis for antitrust. The issues revolve more around user trust than antitrust. The full impact of the change has yet to be felt in Local BUT a number of other recent efforts by Google to cross promote their own properties have started to impact local results. Here is a branded local search for Barbara Oliver Buffalo. Google has made sure that Barbara Oliver’s local brand and website are readily accessible from search. She certainly seems to be benefiting from Google’s brand focus. However, her site, like many SMB sites, uses an embedded Google MyMap on the directions page and and offers an embedded YouTube video. She also has a very lightly used Plus Page. That hardly seems to warrant the high ranking that each of those pages have received. There are seven links to Google properties above the fold that lead to Maps, Places, YouTube, Plus and MyMaps. Clearly Google is also cross promoting their other properties but one certainly has to question whether the searcher is best served by these results. I have captured a Bing search result for comparison purposes so that you can decide which engine returns the most relevant results for the branded search. Let me know which one you think offers more relevant results. (click to see larger) To see the Bing screen shot of the branded search for Barbara Oliver Buffalo….

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